LVMH invests in non-alcoholic brand French Bloom

May 25, 2025

Quick overview:

There's significant news in the luxury alcoholic and non-alcoholic beverages segment: Moët Hennessy, the renowned wine and spirits division of the luxury group LVMH, has announced a strategic investment. This move underscores LVMH's commitment to meeting the growing demand for premium non-alcoholic options and expanding its product range in a new, promising area.

Moet Hennessy's entry into the non-alcoholic luxury market

On October 2, 2024, Moët Hennessy announced the acquisition of a minority stake in French Bloom. This partnership is based on a shared vision to further develop non-alcoholic sparkling wines and establish them internationally among a growing consumer group. For LVMH, known worldwide for its luxury brands, this step represents the first entry into the premium non-alcoholic category. Since its founding in 2021, French Bloom has established itself as a pioneer in the non-alcoholic sparkling wine industry. Through continuous research and development, the brand has established a global presence in less than three years and is represented in more than 30 countries. This success story is based on an innovative dealcoholization process that transforms cuvées, such as Le Blanc and Le Rosé, into a balanced interplay of aromas and textures. French Bloom has also launched La Cuvée, the most expensive non-alcoholic sparkling wine to date, which impresses with its exceptional quality and exclusivity.

The mission of French Bloom

French Bloom was founded by entrepreneurs Maggie Frerejean-Taittinger and Constance Jablonski, who set out to serve this market. They are supported by Rodolphe Frerejean, who brings his company to the table. At the heart of the brand is the belief that the enjoyment of a sparkling wine is not determined by the alcohol content, but by the depth, complexity, and emotion it conveys. Thanks to this philosophy, French Bloom has not only won the favor of "flexi" consumers who consciously want to reduce their alcohol consumption, but has also received numerous international awards. The brand was named "World's Best Alcohol-Free Sparkling Wine" at the World's Best Sparkling Wine Awards in 2022 and 2023, clearly underscoring French Bloom's quality and innovative potential.

Moet Hennessy's path to an alcohol-free future

With this investment, Moët Hennessy reaffirms its commitment to establishing high-quality non-alcoholic alternatives on the market. Philippe Schaus, CEO of Moët Hennessy, explained that this partnership will enable the company to reach new audiences and expand its portfolio with top-quality non-alcoholic products. For Moët Hennessy, this collaboration is a natural step to further expand the flexibility and diversity of its own product range. LVMH will not only contribute its expertise in the production and marketing of luxury wines and spirits, but will also benefit from French Bloom's innovative strength and know-how. Together, the two companies plan to further strengthen the non-alcoholic category in the premium segment and expand its global reach.

A new era for non-alcoholic sparkling wines

The market for non-alcoholic beverages, especially wines, has grown significantly in importance in recent years. French Bloom demonstrates that it is possible to produce non-alcoholic sparkling wines of such quality that they can compete with traditional, alcoholic products. This development is particularly exciting, as non-alcoholic beer has enjoyed great success to date, while wines have only gained increasing attention in recent years. The commitment to quality is closing this gap and setting new standards in the non-alcoholic wine segment.

Discover French Bloom: Luxurious, alcohol-free sparkling wine now at SOBERCIETY

As the German distributor and supplier of French Bloom, SOBERCIETY is pleased to offer the entire range of these luxurious non-alcoholic sparkling wines in our online shop. From Le Blanc and Le Rosé to the exclusive La Cuvée Vintage Blanc de Blancs – we offer our customers the entire selection of premium French Bloom cuvées, perfect for every occasion.

Source: French Bloom.

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Premium taste, completely alcohol-free

Ideal for conscious enjoyment on any occasion

Perfectly combined with fine cuisine

Free shipping in Germany from 69€