There is significant news in the luxury alcoholic and non-alcoholic beverages segment: Moët Hennessy , the prestigious wine and spirits division of the luxury group LVMH , has announced a strategic investment in French Bloom , a leading provider of non-alcoholic sparkling wine. This move underlines LVMH's commitment to meeting the growing demand for premium non-alcoholic options and to expanding its product range in a new, promising area.
Moët Hennessy's entry into the non-alcoholic luxury market
On October 2, 2024, Moët Hennessy announced that it had acquired a minority stake in French Bloom. This partnership is based on the shared vision of further developing non-alcoholic sparkling wines and establishing them internationally among a growing consumer group. For LVMH, known worldwide for its luxury brands, this step represents the first entry into the non-alcoholic premium category.
Since its founding in 2021 , French Bloom has established itself as one of the pioneers in the non-alcoholic sparkling wine industry. Through continuous research and development, the brand managed to establish a global presence in less than three years and is represented in more than 30 countries. This success story is based on an innovative dealcoholization process that makes it possible to preserve the complexity and depth of the wines used. The cuvées, such as Le Blanc and Le Rosé , are made from organic Chardonnay and Pinot Noir grapes and impress with their harmonious interplay of aromas and texture. French Bloom has also launched La Cuvée, the most expensive non-alcoholic sparkling wine to date, which impresses with its exceptional quality and exclusivity.
The Mission of French Bloom
French Bloom was founded by two entrepreneurs, Maggie Frerejean-Taittinger and Constance Jablonski , who set themselves the goal of creating non-alcoholic sparkling wines that meet the highest standards. They are supported in this by Rodolphe Frerejean-Taittinger , who brings his experience in champagne production to the company. The core of the brand lies in the belief that the enjoyment of a sparkling wine does not depend on the alcohol, but on the depth, complexity and feeling it conveys.
Thanks to this philosophy, French Bloom has not only won the favor of "flexi-drinkers" - people who consciously want to reduce their alcohol consumption - but has also received numerous international awards. The brand was named " World's Best Non-Alcoholic Sparkling Wine" at the World's Best Sparkling Wine Awards in 2022 and 2023, which clearly underlines the quality and innovation potential of French Bloom.
Moët Hennessy's path to the alcohol-free future
With this investment, Moët Hennessy confirms its intention to establish high-quality non-alcoholic alternatives on the market. Philippe Schaus , CEO of Moët Hennessy, explained that this partnership will enable the company to reach new target groups and expand its portfolio to include non-alcoholic products of the highest quality. For Moët Hennessy, this collaboration is a natural step to further expand the flexibility and diversity of its own product range.
LVMH not only brings its expertise in the production and marketing of luxury wines and spirits, but also benefits from French Bloom's innovative strength and know-how. Together, the two companies plan to further strengthen the non-alcoholic category in the premium segment and expand its global reach.
A new era for non-alcoholic sparkling wines
The market for non-alcoholic beverages, especially wines, has grown significantly in importance in recent years. French Bloom shows that it is possible to produce non-alcoholic sparkling wines of such quality that they can compete with traditional alcoholic products. This development is particularly exciting because non-alcoholic beer has enjoyed great success so far, while wines have only gained increasing attention in recent years.
Through innovative technologies and the highest quality standards, French Bloom has managed to close this gap and set new standards in the non-alcoholic wine segment. With its cuvées, the brand offers a unique enjoyment experience that will convince even the most discerning palates.
Discover French Bloom: Luxurious, non-alcoholic sparkling wine now at SOBERCIETY
As the German distributor and supplier of French Bloom , SOBERCIETY is pleased to be able to offer the entire range of these luxurious non-alcoholic sparkling wines in our online shop. From Le Blanc and Le Rosé to the exclusive La Cuvée Vintage Blanc de Blancs - we offer our customers the entire range of premium cuvées from French Bloom, perfect for every occasion.
Source: French Bloom